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Hello welcome back to our channel.
In this article, I’ll be discussing what it means to pitch; the purpose of pitching; ways to win in a pitch; what investors are looking for in a pitch and the content of a pitch deck.
What does it mean to pitch?
Pitching is an art of sale and you sell by connection. If you fail connect to connect with whoever it is you’re selling to, there’s a 95% chance that you won’t be successful.
Purpose of any pitch:
Pitching can be really sensitive because it’s about sharing your passion with someone else. There are 2 main reasons why people pitch:
- To get someone to believe in your business idea or concept.
- To convince them that it’s worth their money.
You might think getting a potential investor to believe in you is hard until you try getting them to give you the money you’re requesting. The investors understand how risky a business is so it’s going to take more than logic, facts and figures to make them part with their hard earned money.
What Investors are looking out for:
Like I said earlier, you can only make a sale when you’ve established a connection. When you hear so so so business got funded and you wonder, who in the world invested in this type of company? Know that more than 50% of what an investor is looking for in an investment opportunity is the right person. No matter how viable the business sounds if you’re not able to convince and assure the investor that you are the right person to handle his/her money, you won’t get it.
We summarised an average investors expectations into 10, they are:
If you can manage to project all these 10 qualities during your speech, then half of the work is done. The next thing you now need to focus on is the how. We’ve made it easy for you by creating 3 clear steps that when you follow you’ll definitely close. And this has been successful all the times our clients used it.
- Find common grounds. You need to be able to read your potential investor and use the information you receive to connect with them. People like other people that are like them. What it does to the investor is that it makes him/her feel you’re just an extension of their desire or dream.
- Feed their enthusiasm. Use visuals and colourful words to paint a clear picture of what you’re offering. If you have a product, show them, demonstrate the use if possible let them try it out for themselves.
- Prove to them that it’s worth every dime they’ll be investing. Show them a track record of people that have benefited or will benefit from the solution. Give them a figure and how that figure will keep increasing. The aim here is to call them to action. Like, it’s a moving train, are you on board or nah? Let them see how their lives could change for the better when they buy in.
All the best…